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Gold Circle Awards (GCA) recognizes truly extraordinary association programs in the Marketing, Membership and Communications fields. GCA recognitions are awarded only once annually, which also includes the Gold Circle Award for Overall Excellence.
1. Convention/Meetings Marketing Campaign
Recognizes an outstanding overall campaign designed to promote an association's convention/meeting. Campaign elements may include web pages/micro-sites, printed material, electronaical material, social media, video. and other supporting materials.
2. Media/Public Relations/Advocacy Campaign
Recognizes an outstanding overall media/public relations/advocacy campaign designed around the assocaition or one of its initiatives, programs, prodcuts/services, special events or issues. Campaign elements may include media advisories, press releases, pitch letters/emails, bytes and b-roll packages, VNRs, satellite media and other supporting materials. Examples of resulting media coverage/clips or legislative action or support is required.
3. Member Retention Campaign
Recognizes an outstanding membership retention campaign designed to encourage the reader's continued participatoin with the association as a member. The campaign may be focused on general information around the association, or one of its initiatives, programs, products/services, special events or issues.
4. Membership Recruitment Campaign
Recognizes an outstanding membership recruitment campaign designed to encourage the reader to take action and join and/or participate with the association as a member. The campaign may be focuesd on general information around the association, or one of its initiatives, programs, products/services, special events or issues.
5. New Product/Service Launch Campaign
Recognizes the best new product/service launch campaign. The key elements in judging are effectively demonstrating strategy, execution, results, call to action and the role of creative.
Recognizes an outstanding e-magazine designed to provide valuable information to members, prospective members and staff. Elements judged will include editorial content, organization of material use of video and other visuals, deisgn, use of design elements, readership tracking, transformation of articles into social media, reader responses, etc.
Recognizes an outstanding e-newsletter designed to provide valuable information to members, prospective members and staff.
8. Print Magazine
Recognizes an outstanding print magazine produced by an association for its members. The magazine should show excellence in journalism and show broad coverage of issues relevant to the association's membership. It must be published at least two times a year. Entries must include two consecutive issues in the original format intended for readers.
9. Rebranding Campaign
Recognizes the best rebranding campaign. Far from just a visual identity change, it should be the creation of a new name, symbol, design or a combination thereof. This is aimed to reposition the brand to communicate a new message for the association.
Recognizes an outstanding original promotional or informative video produced by an association. Association are increasingly using video to provide online content, promote a product, service, or event, and educate members and prospective members about the value provided by their organizations. Video recordings of live events, such as sessions at association meetings, are not appropriate for this category. Generally speaking, entries should be in the range of three to five minutes in length, though shorter or longer entries will certainly be considered.
Recognizes an outstanding association/nonprofit organizaton's overall website targeted at the public, the association's membership or other stakeholder group(s). This category includes associations' general websites, issue specific sites, public education/campaign sites, policy related sites, or any other website created by the association for a specific purpose. Websites must have been active during the 2016 calendar year.