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The Gold Circle Awards (GCA) Committee is composed of member volunteers who will assist ASAE with administering and promoting the GCA.  The awards recognizes association who’s Marketing, Membership, and Communication  programs exemplify the effective and innovative use of strategies and tactics to reach their target audiences.

Gold Circle Award Judge Eligibility


The Gold Circle Award Committee is comprised of Marketing, Membership, Communication and Component Relations Section Council members. The GCA Committee seeks experienced volunteers to serve as judges for the 2017 Gold Circle Award program.

Judges should be able to devote between five to twelve hours (depending on the number of entries per category) between February 22, 2017 and March 13, 2017 to review and score entries on one of the categories. Judges will be required to participate in and view an orientation video, and participate in a conference call in March to choose a winner for their category. In between those two calls, judges will be responsible for independently reviewing and scoring entries in their assigned category.


The Gold Circle Award Committee is looking for seasoned association professionals with expertise in the following areas:

·                  Convention/Meetings Marketing Campaign

·                  Media/Public Relations/Advocacy Campaign 

·                  Member Retention Campaign 

·                  Membership Recruitment Campaign

·                  New Product/Service Launch Campaign 

·                  E-Magazine 

·                  E-Newsletter

·                  Rebranding Campaign

·                  Print Magazine

·                  Video 

·                  Website


In exchange for their time, Gold Circle judges get an inside look at some of the most innovative and outstanding marketing, membership and communications programs in the nonprofit and association profession. Judges are recognized for their contributions to the competition, with a certificate of participation and their names are publicized within the printed program for the Gold Circle Award ceremony at the 2017 Marketing, Membership & Communications Conference.


The call for judges will open December 19, 2016 and closes on January 30, 2017. Association professionals’s interested in serving as judges for the Gold Circle Award competition should fill out the form posted in Collaborate in the Volunteer Town Square near the top of this page, and will be contacted by the Gold Circle Award Committee with additional information. Specific questions regarding serving as a judge may be directed to Vivian Abalama, CAE, Manager Volunteer Relations at goldcirlce@asaecenter.org.